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Our Story

TJ is an Australian affordable luxury label for men and women whose aesthetic is underscored by technical detailing, uncomplicated styling and focuses on comfort, functionality and indulgence. A contemporary lifestyle brand that transforms day to night. TJ the Label was launched in 2017 by Designer Tracee de la Nougerede. Her highest value is producing affordable garments that focus on equality between men and women with equal pricing, similar features and fabrics.
TJ the Label does not focus on fast fashion, we design the staples that we believe everyone needs as well as small limited edition collections that are exclusive to our customer.
Our collections are tailored toward an active lifestyle, someone who appreciates quality over quantity, emphasising features and details, we provide our customers with a garment experience that honours their lifestyle. We focus on neutral tones, strong silhouettes and defined details that can be worn season after season, adding colour through prints exclusively designed and are inspired by nature and natural phenomenon's around the world.
We want to build up your wardrobe and add to it season after season.